Changes in movement habits can be found here: https://www.google.com/covid19/mobility/<br />
Source: COVID-19 Community Mobility Report, 12th of June, 2022
People spend more time outdoors during summer
In summer, people spend less time at home and move around outdoors and on the streets. Outdoor media is considered a natural part of the street scene, where brands and companies are met by the consumer with a positive and open mindset. So summer is just the time to take your brand to the streets with outdoor media!
Read here why to choose pillars as advertising spaces in summer!
Gather inspiration from some of the campaigns that have already used outdoor media this summer:
Farmi's campaign on pillars
Premia's campaign on digital screens
Estonian Theatrical Distribution and Transpordiamet on our billboards
A. Le Coq's campaign on columns and pillars