Large billboards are the most widely used format of advertising provided by Clear Channel currently used in Estonia. At the moment, we are able to provide billboards in ten towns. This format of advertising covers the most important roads, junctions, and public transit lines in those towns. The rapidly growing economy has brought about an increase in the number of cars, causing people to spend more and more time in traffic jams. Large billboards are a highly effective way to reach the consumers on wheels, because these advertisements are at their eye level. Large billboards are also a popular choice for custom solutions.