Over the duration of COP26, Clear Channel digital screens will showcase Conservation International’s new campaign, which invites passers-by to stop and listen to the beautiful sounds of nature.
The digital screens will feature a QR code which, once snapped, transports the public to conservation.org/HearMe, where they can listen to some of nature’s most majestic soundscapes, from the Amazon rainforest to South African savannah, from Southeast Asia mountains to the North Pacific Ocean, and learn more about Conservation International’s work to protect nature around the world.
Conservation International’s campaign invites world leaders and people worldwide to immerse themselves in the many voices of nature, and in doing so, be moved to believe that together, we have the power to protect and replenish those voices.
“Nature isn’t just something that is beautiful to see and hear – it is essential in the fight to slow climate change, to our very survival. The science on this is clear: if we don’t invest in stopping the destruction of nature, we will fail to avert climate catastrophe – even if we get everything else right,” said Dr. M. Sanjayan, CEO of Conservation International. “We are working across the global south – and now, here at COP26 in Glasgow – to drive investments to nature for the benefit of people and the climate.”
Clear Channel is lending its support to the campaign by offering free advertising space on digital screens across its markets, in the UK, Europe, the Americas and Asia. This global scale has the potential to reach millions of people worldwide.
William Eccleshare, CEO of Clear Channel Outdoor Holdings, Inc. explains, “At Clear Channel, our ambition is to create a better world through the ways in which we use our out of home advertising platform. This can only be achieved if we protect the future first. We’re playing our part in two vital ways: first, by using the power of our medium to extend the reach and facilitate debate on important issues that often don’t get the attention they deserve. Second, we’re making tangible changes to how we operate as a business to reduce our environmental impact.”
Find out more about the campaign here.
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